James Henry Creed founded the legendary house of Creed in 1760 in London. Since then the house of perfumes are transmitted from parents to children, to date, the perfume house has served more than 10 royal houses. With a history of 249 years in the making of perfume, is undoubtedly one of the oldest family businesses 100 in the world today. You can find the list of loyal customers Creed includes Hollywood stars, political leaders and public member of discernment who value high quality and natural fragrance.Creed based in Paris is led by the legendary master sixth-generation perfumer, Olivier Creed. Olivier became a master perfumer in 1975 after years of studying with his father. He has created some of the most intriguing fragrance industry, while respecting the production methods of the hand and insist on the use of natural ingredients. Among his collections include Green Irish Tweed (1985), Millesime Imperial (1995), perfume Creed Spring Flower (1996), Love in White perfume Creed (2005), Love in Black (2008) and Acqua Fiorentina (2009 ). Today, Olivier Creed is grooming his son Erwin Creed, 28, as the generation of master perfumer seventh and future head of the House of Creed. Erwin Creed began studying with his father at an early age of 8 the first time that accompanies his father on the perfume shop. He has helped over the years in creating some of the scents of the House of Creed. Among are the Himalaya (2002), Love in White (2005), Original Santal (2006), Gardenia Flower (2006) Virgin Island Water (2007) and Acqua Fiorentina (2009). In his latest collection, creeds have found inspiration in the cradle of the Renaissance, Florence, Italy. In the 47th fragrance from the house of Creed, father and son have been sought from local farms in Florence and orchids of the special ingredients that can actually represent the spirits of the Renaissance in Florence. Acqua Fiorentina for women to be published on the counters in September 2009 could generate up to $ 12 million for the House of Creed in the first year of sales.The retail launch of the fragrance is in line with the direction of all the world is taking "seeking new direction and a renewed spirit," said Erwin Creed. Fragrance included a top note of claudia plum, carnation pink, orange and lemon bergamot from Calabria. Stabilized in the notes of Virginia cedar and Indian sandalwood. Acqua Fiorentina will be the spirit of the Renaissance in Florence for the new era, encouraging young people and artists to direct the output of the dark current was bright and sunny one of renewed vitality.